2015, Multimedia + Performance

Welcome to 23andMe

OLJA BUSBAHER

Olja analyzes the marketing strategy of genomic sequencing company, 23andMe, to understand the role of rhetoric in explaining (or failing to explain) the potential risks and benefits of undergoing personal genome sequencing. Olja deconstructs the 23andMe starter kit, carefully dissecting the implications of 23andMe’s privacy statement.

 

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